ABSTRAK Muhyid. 15.05.2.1.1.000.76. Program Studi Sosiologi Jurusan Ilmu Sosial dan Ilmu Budaya, Fakultas Ilmu Sosial dan Ilmu Budaya, Universitas Trunojoyo Madura. Skripsi ini berjudul Perubahan Gaya Hidup Santri Akibat Penggunaan Media Sosial (Studi Kasus Fashion Santri di Pondok Pesantren Nurul Jadid Garduwak di Desa Lepelle Kecamatan Robatal Kabupaten Sampang) di bawah bimbingan Medhy Aginta Hidayat, Ph.D. Tujuan dari penelitian ini adalah untuk mengetahui perubahan gaya hidup santri akibat penggunaan media sosial khususnya dalam perubahan gaya fashion-nya yang terjadi pada kehidupan santri di Pondok Pesantren Nurul Jadid Garduwak di Desa Lepelle. Karena kebanyakan santri sekarang mulai berubah dalam berpenampilan (fashion) dimana santri sekarang lebih mengutamakan nilai simbol atau tanda yang melekat pada fashion tersebut. Sehingga analisis skripsi ini menggunakan teori masyarakat konsumsi dari Jean Baudrillard yang menggambarkan sifat konsumerisme seseorang. Metode penelitian yang digunakan yaitu kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi serta sumber data pendukung menggunakan studi pustaka. Informan penelitian ini dipilih dengan teknik purposive sampling. Teknik analisis data menggunakan metode dari Miles dan Huberman, sedangkan teknik pemeriksaan keabsahan data menggunakan triangulasi sumber. Hasil dari penelitian ini menunjukkan bahwa memang banyak terjadi perubahan gaya hidup pada fashion santri baik santri laki-laki maupun yang perempuannya akibat dari sifat konsumerisme terhadap konten-konten yang ada di media sosial. Berikut perubahan fashion yang terjadi pada santri: 1) Cara berpakaian, kebanyakan para santri sekarang dalam berpakaian berusaha menggunakan pakaian yang bermerk serta lagi trendi dan tentunya harganya mahal. Seperti contoh pakaian yang biasa diminati santri sekarang yaitu baju atau kaos merk Volcom, Ripcurl, Quicksilver, Nike, Billabong yang harganya di atas seratus ribuan dan celana Levis’s serta sarung Lamiri, Donggala yang harganya diatas empat ratus ribu. Bahkan ada yang berpakaian lebih ketat yang memperlihatkan lekukan tubuhnya. 2) Gaya rambut, santri sekarang gaya rambutnya banyak yang bermodel-model menirukan gaya rambutnya para artis, dan para atlet olahraga seperti gaya rambut klimis Cristiano Ronaldo. 3) Make Up, dalam hal make up ini kebanyakan santri putri yang sangat memperhatikan hal tersebut seperti membeli bedak dan sebagainya misalnya membeli alat kosmetik merk Wardah dan Pond’s. 4) Barang koleksi, banyak santri di era sekarang ini yang membeli barang untuk dikoleksi supaya terlihat lebih modis dan stylish. Seperti membeli kalung, gelang, jam tangan, dan gonta-ganti handphone. 5) Penggunaan uang untuk membeli paket data, ketika santri sudah punya smartphone, maka butuh yang namanya paket data supaya bisa internetan dan bisa membuka media sosial sehingga uang yang dikirim orang tuanya bukan cuman untuk membeli kitab atau buku tetapi juga untuk mebeli paket data. Kata Kunci: Gaya Hidup, Fashion, Santri, Media Sosial


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ABSTRACT Muhyid. 15.05.2.1.1,000.76. Sociology Study Program, Department of Social and Cultural Sciences, Faculty of Social and Cultural Sciences, Trunojoyo Madura University. This thesis is entitled Changes of Religious People Lifestyle Due to the Use of Social Media (Case Study of Religious People Fashion at Nurul Jadid Garduwak Islamic Boarding School, Lepelle Village, Robatal District, Sampang Regency) under the guidance of Medhy Aginta Hidayat, Ph.D. The purpose of this study is to find out the changes of religious people lifestyle due to the use of social media, especially the changing fashion styles that have occurred in the lives of religious people at Nurul Jadid Garduwak Islamic Boarding School, Lepelle Village. Because most of religious people nowadays begin to change their appearance (fashion) where the religious people right now prefer to emphasis on the value of symbols or signs that are attached to that fashion. Therefore, the analysis of this paper mainly uses the theory of consumption society scholarly proposed by Jean Baudrillard which describes the nature of one's consumerism. The research method used is qualitative with a case study approach. Data collection techniques used are observation, interviews, documentation and supporting data sources using literature. The informants of this study are selected by purposive sampling techniques. Data analysis techniques use methods scholarly proposed by Miles and Huberman, while the technique of checking the validity of the data uses source triangulation. The results of this study indicate that there are many significant lifestyle changes in religious people fashion both male and female as a result of consumerism nature towards the contents on social media. Followings are the fashion changes that occur in religious people: 1) How to dress, most of religious people now try to use branded clothes which are highly trendy and surely expensive price. As an example of the clothes that are usually liked by religious people now is namely shirts or T-shirts of Volcom, Ripcurl, Quicksilver, Nike, Billabong whose prices are over one hundred thousand and Levis's pants and Lamiri sarongs, Donggala which costs over four hundred thousand. Some even have tighter clothes that show their curves. 2) Hair styles, male religious people now have a lot of hairstyles that imitate the hairstyles of artists, and sports athletes such as the clumsy hairstyle of Cristiano Ronaldo. 3) Make Up, in terms of make up, most female religious people who are very concerned about best accessories for example buying powder and cosmetics from Wardah and Pond's. 4) Collectible items, many religious people in present era buy items to be collected just because to make them look more fashionable and stylish like buying necklaces, bracelets, watches, and changing smartphones. 5) Using money to buy data packages, when religious people already have a smartphone, they need a data package so they can enjoy the internet and open social media. However, the money sent by their parents is not only to buy islamic books or books but also to buy data packages. Keywords: Lifestyle, Fashion, Religious People, Social Media.