Anda belum Log-in!
Silahkan Log in
Selamat Datang di Portal Digital Content Publisher
Jumat , 03 October 2025
Perpustakaan sebagai jantung pendidikan tinggi di Indonesia, harus mampu memberi kontribusi yang berarti bagi pelaksanaan proses belajar mengajar di perguruan tinggi.
di-posting oleh 110511100072 pada 2016-02-29 14:50:13 • 270 klik
A Study of Wordplay in the Advertisement's Slogan
A Study of Wordplay in the Advertisement's Slogan
disusun oleh MENTARI BUNGA KUMALASARI
| Subyek: | Wordplay in the Advertisement's Slogan |
| Kata Kunci: | Wordplay Advertisement's Slogans Implied Meaning |
[ Anotasi Abstrak ]
ABSTRACT Kumalasari, Mentari Bunga. 11.05.1.1.100072. A Study of Wordplay in the Advertisement’s Slogan. Thesis. English Study Program of the Faculty of Social and Cultural Sciences, University of Trunojoyo Madura. Advisor: Diah Ikawati Ayuningtias, S.S, M.Pd. This study explains the categorization of wordplays in the advertisement’s slogans. This study also explains the implied meaning of wordplays themselves in the advertisement’s slogan. This study uses Delabastita’s categorization of wordplay. This study uses qualitative approach. The source of data is television and internet. The data are phrase, words, and sentences which contain wordplay. The data are analyzed based on the several types of wordplay and their implied meaning. From the data analysis, it is found that there are five types of wordplay which are used in the advertisement’s slogans with several amount of data. They are: phonological and graphological structure, lexical structure (polysemy), morphological structure, and syntactic structure. Moreover, there are 2 data of homonymic, 2 data of homophony, 3 data of paronymy, 3 data of metaphor, 7 data of metonymy, 6 data of idiom, 5 data of neologism, 4 data of abbreviation, 4 data of composition, and 2 data of syntactic ambiguity. Finally, those types of wordplay give the implied meaning of the slogan that is used to encourage and amuse the consumer to buy or use the product. Keywords: Wordplay, Advertisement’s Slogans, Implied Meaning
Deskripsi Lain
ABSTRACT Kumalasari, Mentari Bunga. 11.05.1.1.100072. A Study of Wordplay in the Advertisement’s Slogan. Thesis. English Study Program of the Faculty of Social and Cultural Sciences, University of Trunojoyo Madura. Advisor: Diah Ikawati Ayuningtias, S.S, M.Pd. This study explains the categorization of wordplays in the advertisement’s slogans. This study also explains the implied meaning of wordplays themselves in the advertisement’s slogan. This study uses Delabastita’s categorization of wordplay. This study uses qualitative approach. The source of data is television and internet. The data are phrase, words, and sentences which contain wordplay. The data are analyzed based on the several types of wordplay and their implied meaning. From the data analysis, it is found that there are five types of wordplay which are used in the advertisement’s slogans with several amount of data. They are: phonological and graphological structure, lexical structure (polysemy), morphological structure, and syntactic structure. Moreover, there are 2 data of homonymic, 2 data of homophony, 3 data of paronymy, 3 data of metaphor, 7 data of metonymy, 6 data of idiom, 5 data of neologism, 4 data of abbreviation, 4 data of composition, and 2 data of syntactic ambiguity. Finally, those types of wordplay give the implied meaning of the slogan that is used to encourage and amuse the consumer to buy or use the product. Keywords: Wordplay, Advertisement’s Slogans, Implied Meaning
| Kontributor | : Diah Ikawati Ayuningtias,S.S.,M.Pd |
| Tanggal tercipta | : 0000-00-00 |
| Jenis(Tipe) | : Text |
| Bentuk(Format) | |
| Bahasa | : Inggris |
| Pengenal(Identifier) | : TRUNOJOYO-Tugas Akhir-8039 |
| No Koleksi | : 110511100072 |
Download File Penyerta (khusus anggota terdaftar)
1. TRUNOJOYO-Tugas Akhir -8039-110511100072-9 ABSTRACT.pdf - 145 KB 2. TRUNOJOYO-Tugas Akhir -8039-110511100072-COVER.pdf - 1373 KB 3. TRUNOJOYO-Tugas Akhir -8039-110511100072-11 CHAPTER 1.pdf - 147 KB 4. TRUNOJOYO-Tugas Akhir -8039-110511100072-12 CHAPTER II.pdf - 246 KB 5. TRUNOJOYO-Tugas Akhir -8039-110511100072-13 CHAPTER 111.pdf - 152 KB 6. TRUNOJOYO-Tugas Akhir -8039-110511100072-14 CHAPTER IV.pdf - 341 KB 7. TRUNOJOYO-Tugas Akhir -8039-110511100072-15 CHAPTER V.pdf - 107 KB 8. TRUNOJOYO-Tugas Akhir -8039-110511100072-16 REFERENCES.pdf - 201 KB 9. TRUNOJOYO-Tugas Akhir -8039-110511100072-Appendices.pdf - 110 KB
Dokumen sejenis...Tidak ada !
Dokumen yang bertautan...- An Analysis of Reference in J.K. Rowling's Novel: Harry Potter and the Half Blood Prince
- ANALISIS TINDAK TUTUR LANGSUNG YANG DIHASILKAN OLEH TOKOH UTAMA "JAKE SULLY" DI AVATAR SCRIPT FILM
- A STUDY OF DISPREFERRED RESPONSE IN JOURNEY 2: THE MYSTERIOUS ISLAND MOVIE
- An Analisis of Deixis In the Poems of Philip Levine
- AN ANALYSIS OF SPATIAL DEIXIS TERMS OF DEMONSTRATIVES IN THE DIVERGENT SERIES ALLEGIANT MOVIE
Kembali ke Daftar