Media StudiesICultural Studies he mutegesturesof advertising images are frozen for posterity by photographers and illustrators, gestures that,for better or worse,perpetuate a certain aesthetic.The images oftcday show a society that values the body more highly than the mind.They are techno-nhanced blueprints that leave women and men feeling horrified.estranged,and restricted by unrealistigsilent mandatesMeoruring Up looks at advertising not just as a way to extract money from unsuspecting people but also as a vehicle for conveying the larger views of a confining, bodyobsessed culture. By weaving theoretical and textual insights from feminist and cultural studies togetherwith the voices of real women and men,Mmsuring Up offers a unique reception analysis of the effects of repetitious exposure in our everyday lives to advertisements of perfect bodies. Shields examines a particula~complexre lationship between the idealized images of gender we see in advertising and our own thoughts. feelings, and behavior in relation to these images.The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within the sometimes complementary and sometimes contradictory literatures of feminist media st~dies~feminifsiltm theory.critical social theory,cultural studies.and critical ethnographyThis is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. Vickie Rutledge Shields is Associate Professor ofTelecommunications and Women's Studies at Bowling Green State University and Dirpor of the Women's Studies Program. Dawn Heinecken teaches Women's Studies at the University of Louisville

• Rekonstruksi sosiologi humanis menuju praksis
• Great disruption; Hakikat manusia dan rekonstitusi tatanan sosial
• Pengantar sosiologi
• Pengantar sosiologi agama
• Sosiologi Kontemporer

• Rekonstruksi sosiologi humanis menuju praksis
• Great disruption; Hakikat manusia dan rekonstitusi tatanan sosial
• Pengantar sosiologi
• Pengantar sosiologi agama
• Sosiologi Kontemporer