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di-posting oleh Yoga pada 2010-03-31 13:05:18 • 902 klik
BUSINESS-TO-BUSINESS BRAND MANAGEMENT:THEORY, RESEARCH AND EXECUTIVECASE STUDY EXERCISES
disusun oleh EDITED BY MARK S.GLYNN ; ARCH G.WOODSIDE
| Subyek: | ADVANCES IN BUSINESS |
| Kata Kunci: | BuildingaStrongB2BBrand BuildingaStrongBrandto Resellers B2BBrandEquity:Theory Measurement and Strategy EffectiveStrategiesforB2BServiceBrands |
[ Anotasi Abstrak ]
The researchandtheauthorsspotlightedinthisbookrepresentaseriesof recent excitingdevelopmentsinthetopicofbusiness-to-business(B2B) branding.Thepapersinthisbookenhanceourunderstandingofpractice in thisimportantfacetofthemarketingdiscipline.Furthermore,each author presentsareasforfutureresearchandimportantmanagerial implications.Thepapersinthisbookcoverabroadspectrumofindustries and continentsaswellasbothproductandserviceofferings.Thepapers addressawiderangeofB2Bapplicationsincludingresellers,retailers, logisticsserviceproviders,subcontractors,hairdressingservices,anda producerofhigh-techmaterials.Inaddition,twopapersaddressbranding in B2Bmarketsandpricingmoregenerally.Thesepapersprovidedetails of theresearchbackground,methodology,analysisofeachstudy. The topiccoverageofthisvolumeisextensiveasthefollowinglist shows: (1)BuildingaStrongB2BBrand;(2)BuildingaStrongBrandto Resellers;(3)B2BBrandEquity:Theory,Measurement,andStrategy; (4) EffectiveStrategiesforB2BServiceBrands;(5)BrandMeaningand
| Kontributor | : Anna Blomba¨ck ; Roderick J.Brodie;Carmen Cox;Anca E.Cretu;Donna F.Davis etc |
| Tanggal tercipta | : 2010-03-31 |
| Jenis(Tipe) | : Text |
| Bentuk(Format) | |
| Bahasa | : Indonesia |
| Pengenal(Identifier) | : TRUNOJOYO-Ebook-251510210001 |
| No Koleksi | : 251510210001 |
| No Klasifikasi | : 650 Bus |
Sumber :
EMERALD
Ketentuan (Rights) :
Copyright @ 2009 by Emerald Group Publishing Limited All rights of reproduction in any form reserved
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