Raffi Dwinanda Hartoni. NIM 220531100134. Program Studi Ilmu Komunikasi. Strategi Komunikasi Dinas Lingkungan Hidup Kota Bekasi dalam Program Sanitary Landfill.Penelitian ini bertujuan untuk memahami dan mendeskripsikan strategi komunikasi yang dilakukan Dinas Lingkungan Hidup Kota Bekasi dalam menyampaikan program sanitary landfill kepada masyarakat. Fokus penelitian terletak pada proses penyampaian informasi, penyusunan pesan, pemilihan media, penentuan sasaran, serta dampak komunikasi dalam membangun pemahaman dan partisipasi masyarakat terhadap pengelolaan sampah yang lebih terkendali di TPA Sumur Batu. Penelitian ini menggunakan metode kualitatif dengan paradigma konstruktivis. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi, dengan penentuan informan secara purposive sampling. Data dianalisis menggunakan teori komunikasi Harold D. Lasswell yang mencakup unsur who, says what, in which channel, tornwhom, dan with what effect. Keabsahan data diperoleh melalui triangulasi sumber dan pemeriksaan kembali informasi yang diperoleh dari informan.. Hasil penelitian menunjukkan bahwa Dinas Lingkungan Hidup Kota Bekasi menjadirnkomunikator utama yang didukung oleh UPTD kecamatan, petugas lapangan, RT/RW, sekolah, bank sampah, dan kelompok masyarakat. Pesan utama yang disampaikan meliputi perubahan sistem pengelolaan sampah dari open dumping menuju sanitary landfill, pentingnya pemilahan sampah dari rumah, pengurangan plastik sekali pakai, serta pengelolaanrnsampah melalui program 3R, bank sampah, Pengolahan Sampah Menjadi Energi Listrik, dan Gerakan Sedekah Sampah. Komunikasi dilakukan melalui sosialisasi langsung, penyuluhan, kegiatan masyarakat, serta media digital seperti Instagram, YouTube, dan TikTok. Strategi komunikasi tersebut berperan dalam meningkatkan pemahaman dan penerimaan masyarakat terhadap program sanitary landfill. Namun, perubahan perilaku masyarakat belum sepenuhnya merata karena masih terdapat keterbatasan fasilitas pemilahan, sistem pengangkutan yang belum terintegrasi, serta kondisi TPA yang telah melebihi kapasitas. Program-program pengurangan dan pemilahan sampah menjadi penunjang utama agar sampah yang masuk ke sanitary landfill hanya berupa residu yang sudah tidak dapat dimanfaatkan kembali.


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Raffi Dwinanda Hartoni. Student Identification Number 220531100134. Communication Science Study Program. Communication Strategy of the Bekasi City Environmental Agency in the Sanitary Landfill Program. This study aims to understand and describe the communication strategy implemented by the Bekasi City Environmental Agency in disseminating information about the sanitary landfill program to the public. The study focuses on the processes of information dissemination, message formulation, media selection, audience identification, and communication effects in building public understanding and participation in more controlled waste management at the Sumur Batu Final Processing Site.. This study employed a qualitative method within a constructivist paradigm. Data were collected through in-depth interviews, observation, and documentation, while informants were selected using purposive sampling. The data were analyzed using Harold D. Lasswell’s communication theory, which comprises the elements of who, says what, in which channel, to whom, and with what effect. Data validity was ensured through source triangulation and the re examination of information obtained from the informants.rnThe findings indicate that the Bekasi City Environmental Agency acts the main communicator, supported by district Technical Implementation Units, field officers,neighborhood and community associations, schools, waste banks, and community groups. The main messages communicated include the transition from an open dumping system to a sanitary landfill, the importance of household waste sorting, the reduction of single-use plastics, and waste management through the 3R program, waste banks, Waste-to-EnergyrnProcessing, and the Waste Donation Movement. Communication is conducted through direct socialization, educational activities, community programs, and digital media, includingrnInstagram, YouTube, and TikTok. These communication strategies have contributed to improving public understanding and acceptance of the sanitary landfill program. However, behavioral changes have not been evenly achieved because of limited waste-sorting facilities,an unintegrated transportation system, and the overloaded condition of the final processing site. Waste reduction and sorting programs serve essential supporting measures to ensure that only residual waste that can no longer be reused processed enters the sanitary landfill