Alvin 220521100077. Program Studi Sosiologi. Jaringan Sosial Pedagang Celurit Digital di Desa Paterongan, Kecamatan Galis, Kabupaten Bangkalan.rnPenelitian ini bertujuan untuk mengidentifikasi jaringan sosial pedagang celurit digital di Desa Paterongan, Kecamatan Galis, Kabupaten Bangkalan. Perkembangan teknologi digital telah mendorong perubahan pola perdagangan dari sistem konvensional menuju pemasaran berbasis media sosial dan marketplace. Perubahan tersebut dimanfaatkan oleh para pedagang celurit untuk memperluas jangkauan pasar sekaligus membangun hubungan sosial dengan berbagai pihak yang mendukung aktivitas perdagangan. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologis. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi, sedangkan analisis data menggunakan model Miles dan Huberman. Penelitian ini menggunakan teori modal sosial Pierre Bourdieu yang memandang jaringan sosial sebagai sumber daya yang terbentuk melalui hubungan sosial, kepercayaan, pengakuan, dan kerja sama antarpelaku. Hasil penelitian menunjukkan bahwa jaringan sosial pedagang celurit digital terbentuk melalui interaksi antara pedagang, pengrajin, konsumen, serta pemanfaatan media sosial dan platform marketplace. Jaringan tersebut dipertahankan melalui komunikasi yang berkelanjutan, hubungan saling percaya, pemberian rekomendasi, serta konsistensi dalam menjaga kualitas produk. Selain berfungsi sebagai sarana interaksi sosial, jaringan yang dimiliki para pedagang juga menjadi sumber perolehan modal ekonomi. Relasi sosial yang terbangun memungkinkan para pedagang memperoleh akses pasar yang lebih luas, meningkatkan jumlah pelanggan, bertukar informasi mengenai peluang usaha, serta menciptakan kerja sama yang berdampak pada peningkatan pendapatan dan keberlangsungan usaha di era perdagangan digital.rnrnKata kunci: Jaringan Sosial Pierre Bourdieu, Pedagang Celurit Digital, Desa Paterongan


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Alvin 220521100077 Sociology Study Program. Social Networks of Digital Sickle Traders in Paterongan Village, Galis District, Bangkalan RegencyrnThis study aims to identify the social networks of digital sickle traders in Paterongan Village, Galis District, Bangkalan Regency. The development of digital technology has encouraged a shift in trading patterns from conventional systems to marketing based on social media and online marketplaces. This transformation has been utilized by digital sickle traders to expand their market reach while establishing social relationships with various parties that support their business activities. This study employs a qualitative method with a phenomenological approach. Data were collected through observation, in-depth interviews, and documentation, while the data analysis process followed the Miles and Huberman model. This research applies Pierre Bourdieu’s theory of social capital, which views social networks resources formed through social relations, trust, recognition, and cooperation among actors. The findings reveal that the social networks of digital sickle traders are established through interactions among traders, craftsmen, consumers, well through the use of social media and online marketplace platforms. These networks are maintained through continuous communication, mutual trust, recommendations, and consistency in preserving product quality. In addition to functioning a means of social interaction, the networks owned by traders also serve a source of economic capital acquisition. The social relationships that have been built enable traders to gain wider market access, increase the number of customers, exchange information regarding business opportunities, and create collaborations that contribute to higher incomes and the sustainability of their businesses in the digital trade era.rnrnKeywords: Social Networks Pierre Bourdieu’s, Digital Sickle Traders, Paterongan Village