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di-posting oleh 100421100031 pada 2015-03-05 23:57:41 • 172 klik
SEGMENTASI KONSUMEN PERBANKAN DENGAN METODE SEGMENTED COMMUNITY BASED MARKETING BANK BTN BANGKALAN
CONSUMER BANKING WITH SEGMENTATION METHOD BASED MARKETING SEGMENTED COMMUNITY BANK BTN BANGKALAN
disusun oleh EKA NURHAYATI SAGITA SARI
| Subyek: | SEGMENTASI COMMUNITY BASED MARKETING BANK BTN BANGKALAN |
| Kata Kunci: | Community Based Markting (CBM) Strategi Community Based Marketing (CBM) Tingkat kepentingan Kinerja Community Based Marketing (CBM). |
[ Anotasi Abstrak ]
Penelitian ini meneliti tentang penerapan strategi Community Based Marketing (CBM) pada Bank BTN Bangkalan.Penggunaan strategi Community Based Marketing (CBM) yaitu dengan mengajak nasabah dalam komunitas untuk menjalani kepentingan Bank BTN dengan nasabah. Analisis data dilakukan dengan analisis kesenjangan (GAP) pada penilaian tingkat kepentingan nasabah Community Based Marketing (CBM). Hasil penelitian menyatakan bahwa nilai GAP kesenjangan kepentingan nasabah adalah positif. Bank BTN telah mampu memberikan kinerja yang baik kepada komunitas nasabah. Penerapan strategi Community Based Marketing (CBM) dilakukan dengan (1) peningkatan informasi tentang aktifitas Community Based Marketing (CBM) nasabah Bank BTN (2) Adanya pembinaan yang dilakukan Bank BTN terhadap Community Based Marketing (CBM) nasabah Bank BTN (3) Bank BTN menyediakan sarana informasi terhadap keberadaan Community Based Marketing (CBM) Bank BTN.
Deskripsi Lain
This study examines the application of the strategy of Community Based Marketing (CBM) on BTN Bangkalan.Use strategy Community Based Marketing (CBM) is to invite customers in the community to undergo BTN with customer interests. Data analysis was performed by analysis of the gap (GAP) on the assessment of the level of customer interest Community Based Marketing (CBM). The study states that the value of GAP gap is positive customer interest. Bank BTN has been able to give a good performance to the customer community. Implementation of strategies for Community Based Marketing (CBM) is done by (1) an increase in information about the activities of Community-Based Marketing (CBM) customers of Bank BTN (2) The coaching is done BTN on Community-Based Marketing (CBM) customers of Bank BTN (3) Bank BTN provide a means of information to presence Community Based Marketing (CBM) BTN.
| Kontributor | : DR.RACHMAD HIDAYAT,S.T.,M.T ; ARI BASUKI,S.T.,M.T |
| Tanggal tercipta | : 2015-02-26 |
| Jenis(Tipe) | : Text |
| Bentuk(Format) | |
| Bahasa | : Indonesia |
| Pengenal(Identifier) | : TRUNOJOYO-Tugas Akhir-6687 |
| No Koleksi | : 100421100031 |
Download File Penyerta (khusus anggota terdaftar)
1. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_ABSTRAK.pdf - 8 KB 2. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_COVER.pdf - 668 KB 3. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_CHAPTER 1.pdf - 184 KB 4. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_CHAPTER 2.pdf - 369 KB 5. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_CHAPTER 3.pdf - 109 KB 6. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_CHAPTER 4.pdf - 336 KB 7. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_CHAPTER 5.pdf - 86 KB 8. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_REFERENCES.pdf - 90 KB 9. TRUNOJOYO-Tugas Akhir-6687-10.04.211.00031_APPENDICES.pdf - 297 KB
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